PRODUCT POSITIONING | 2019

THE ASK:

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The Triple Double: a whopping three slices of cheese, two patties, and occasionally some bacon. Sounds like it would sell itself, no? Well, it does if there’s enough awareness. Our job was to use a mix of digital, social, TV, and OOH media to generate a buzz. Starting in both Dallas and Denver, we created assets and ran media to prove this burger should be launched nationally. And guess what — you can get this heart-stopper anywhere in the U.S now. You’re welcome.

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Oh, and at the same time we launched Smashburger's newest seasonal offering - the SmashPass. For a ridiculously low price you can get 100 burgers for 100 days straight.

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MY ROLE:

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• Pre-Production

• Production

• Art Direction

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