PRODUCT POSITIONING | 2019

THE ASK:

The Triple Double: a whopping three slices of cheese, two patties, and occasionally some bacon. Sounds like it would sell itself, no? Well, it does if there’s enough awareness. Our job was to use a mix of digital, social, TV, and OOH media to generate a buzz. Starting in both Dallas and Denver, we created assets and ran media to prove this burger should be launched nationally. And guess what — you can get this heart-stopper anywhere in the U.S now. You’re welcome.

Oh, and at the same time we launched Smashburger's newest seasonal offering - the SmashPass. For a ridiculously low price you can get 100 burgers for 100 days straight.

MY ROLE:

  • Pre-Production

  • Production

  • Art Direction

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© Zak Leas Photography + Design 2017